This course aims to provide an introduction and general overview of the fundamentals of agricultural communication. Improvement in written, visual, oral, and online communication skills as agricultural communicators is the primary goal of the course. Learners should be able to apply communication principles and techniques obtained from this course to communicating agriculture effectively.
In this course, fifteen learning sessions are provided. Each learning session includes varied materials you need to become familiar with, course requirements necessary to achieve, and discussion probably evoked along with the learning process.
When you learn by going through each session, in order to reach the expected objectives, please make sure to complete all learning activities. |
Each session includes:
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- P. K. Ramachandran Nair & Vimala D. Nair (2014). Scientific Writing and Communication in Agriculture and Natural Resources. Springer International Publishing.
- Ricky Telg & Tracy Anne Irani (2012). Agricultural Communications in Action: A Hands-On Approach. Cengage Learning US.
- Jitendra Chauhan (2008). Communication in Agriculture. R. B. S. College, Bichpuri, Agra-282007
- Overview of Agricultural Communication
- Effective Communication and Message Development
- Business Writing in Agriculture
- News Media Writing
- Document Design
- Public Speaking
- Visual Communication
- Digital Photography and Photographic Editing
- Video and Audio Production
- Web Publishing
- New Media for Agricultural Communication
- Media Relations
- Risk/Crisis Communications
- Communication Campaigns
- Future of Agricultural Communications
- Activity Learning Log 10%
- Readings from the textbook, PowerPoint notes, handouts and so on and video watching, etc. may be required by the instructor.
- Each learner’s learning path will be traced throughout the class according to their activity attendance logs recorded by the NCHU-iLearning system.
- The learning log will count as 10% of the final grade in the class.
- Writing Journal 30%
- Each learner will be required to keep a writing journal throughout the class. Topics related to agricultural communication and its current events will be presented to the learners at the beginning of each class session.
- Learners will write in their journal about the presented topic, and a class discussion of the topic will follow.
- This will give learners an opportunity to interact with their peers and become better informed about the industry. Participation in class discussion may be used by an instructor to evaluate student performance.
- These journal entries/discussions will count as 30% of the final grade in the class.
- Mini-Communication Project 40%
- Assignments in terms of mini-communication projects will be given throughout the semester to help learners master the learning outcomes of the course.
- These assignments will demonstrate how well a learner has grasped the concepts covered in class. The assignments will consist of (1) a cover letter and resume, (2) a news article, (3) a brochure, (4) a persuasive presentation, and (5) a campaign slogan. Additional assignments may be added if time allows.
- These assignments will count as 40% of the final grade in the class.
- Online Quiz 20%
- A minimum of 4 quizzes, including the final exam, will be required by the instructor. The testing may be subjective or objective and may consist of any combination of multiple-choice, matching, fill-in-the-blank, mathematical computation, or essay questions.
- Each quiz covers several themes of material that is covered in the class. Each test will be worth 100 points. The final exam will be a comprehensive exam that will cover all of the material that is covered throughout the semester.
- The average of the 4 exams and the final will count as 20% of the final grade in the class.