課程介紹
Good communication is one of the keys to a successful career, and many different skills contribute to a professional’s capacity to communicate well. Agricultural Communication course is intended to help students think strategically about communication and aid them in improving their communication skills in terms of writing, presentation, and interpersonal interactions within the agricultural settings. This is a course designed for Agriculture Science majors to develop the writing, speaking, teamwork (meeting), and interpersonal communication skills necessary for agricultural communicators.
 
Students learn communication principles, strategies, and methods through discussions, hands-on exercises, examples, and case studies. We will look at a set of “best practice” or guidelines that have been derived from both research and experience, give students the opportunity to put those guidelines into practice, and provide them with feedback on their work to help strengthen their communication abilities.
 

This course aims to provide an introduction and general overview of the fundamentals of agricultural communication. Improvement in written, visual, oral, and online communication skills as agricultural communicators is the primary goal of the course. Learners should be able to apply communication principles and techniques obtained from this course to communicating agriculture effectively.

 

In this course, fifteen learning sessions are provided. Each learning session includes varied materials you need to become familiar with, course requirements necessary to achieve, and discussion probably evoked along with the learning process.

 

When you learn by going through each session, in order to reach the expected objectives, please make sure to complete all learning activities.

 

 

  Each session includes:

 

  • The topic related learning Materials
  • Handouts for following along and taking notes for completing the Writing Journal
  • Discussion Guide or Survey to help direct meaningful follow-up conversation and reinforce the learned message
  • Assignments in terms of mini-communication projects participants need to work on and submit, or Online Quiz to reinforces the learning to allow the teacher to track how well learners internalized the concept
教科書:
Referecnes
教學進度:
Course Topic Outline
  • Overview of Agricultural Communication
  • Effective Communication and Message Development
  • Business Writing in Agriculture
  • News Media Writing
  • Document Design
  • Public Speaking
  • Visual Communication
  • Digital Photography and Photographic Editing
  • Video and Audio Production
  • Web Publishing
  • New Media for Agricultural Communication
  • Media Relations
  • Risk/Crisis Communications
  • Communication Campaigns
  • Future of Agricultural Communications
 
Course Evaluation
  • Activity Learning Log 10% 
    • Readings from the textbook, PowerPoint notes, handouts and so on and video watching, etc. may be required by the instructor.
    • Each learner’s learning path will be traced throughout the class according to their activity attendance logs recorded by the NCHU-iLearning system.
    • The learning log will count as 10% of the final grade in the class.
  • Writing Journal 30%
    • Each learner will be required to keep a writing journal throughout the class. Topics related to agricultural communication and its current events will be presented to the learners at the beginning of each class session.
    • Learners will write in their journal about the presented topic, and a class discussion of the topic will follow.
    • This will give learners an opportunity to interact with their peers and become better informed about the industry. Participation in class discussion may be used by an instructor to evaluate student performance.
    • These journal entries/discussions will count as 30% of the final grade in the class.
  • Mini-Communication Project 40%
    • Assignments in terms of mini-communication projects will be given throughout the semester to help learners master the learning outcomes of the course.
    • These assignments will demonstrate how well a learner has grasped the concepts covered in class. The assignments will consist of (1) a cover letter and resume, (2) a news article, (3) a brochure, (4) a persuasive presentation, and (5) a campaign slogan. Additional assignments may be added if time allows.
    • These assignments will count as 40% of the final grade in the class.
  • Online Quiz 20%
    • A minimum of 4 quizzes, including the final exam, will be required by the instructor. The testing may be subjective or objective and may consist of any combination of multiple-choice, matching, fill-in-the-blank, mathematical computation, or essay questions.
    • Each quiz covers several themes of material that is covered in the class. Each test will be worth 100 points. The final exam will be a comprehensive exam that will cover all of the material that is covered throughout the semester. 
    • The average of the 4 exams and the final will count as 20% of the final grade in the class.
本課程不開放報名