課程介紹
第一階段介紹社會科學領域如何利用系統性的方法來解決問題。從問題的觀察，資料蒐集，切入點的決定，研究架構的確定，研究假說的產生，研究設計，到資料分析，驗證假說等，最後對問題提出解答。第二階段則簡述常用的統計分析工具。如何使用統計工具來回答問題，並從中找出其管理意涵。
教科書:
1. Sekaran, Uma, Research Methods for Business—A skill Building approach, fourth edition, John Wiley & Sons, 2003.
2. 參考書單: 從A 到A+; 不用數字的研究; 昆蟲的世界;蘋果橘子經濟學;
2. 參考書單: 從A 到A+; 不用數字的研究; 昆蟲的世界;蘋果橘子經濟學;
教學進度:
Introduction to research
Scientific investigation
Technology and business research
The broad problem area, preliminary data gathering, problem definition
Theoretical framework hypothesis development
Elements of research design
Experimental design
Measurement of variables: Operational definition and scales
Measurement: Scaling, reliability, validity
Data collection methods
Sampling
Data analysis and interpretation
The research report
Managerial decision making and research
Scientific investigation
Technology and business research
The broad problem area, preliminary data gathering, problem definition
Theoretical framework hypothesis development
Elements of research design
Experimental design
Measurement of variables: Operational definition and scales
Measurement: Scaling, reliability, validity
Data collection methods
Sampling
Data analysis and interpretation
The research report
Managerial decision making and research
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