課程介紹
Communication Management is an emerging area as innovations in communication is increasingly beneficial to sustainable development for organizations of all types in bio-industry around the world. Innovative and successful communication especially provides the drivers of business development.
This seminar course is designed to give students a broad perspective on the key issues involved in the effective management of communication and its innovations in bio-industry. This course aims to facilitate students to learn communication issues worthy of research in bio-industry, varied communication innovations, and its management researched by scholars.
The instructional approach has the attempt to build up, step by step, an integrated framework for communicating the grand traditional insights as well as the newest findings to help students grasp and retain the underlying logic of communication management
教科書:
- Reference Readings:
- Academic articles can be found from Journal of Applied Communication Research, Information Communication & Society, Environmental Communication: A Journal of Nature and Culture, New Media & Society, International Journal of Communication, Asian Journal of Communication, and more.
- Practical articles can be found from the publications of FAO, PROAKIS of EU, USDA, MAFF of Japan, and more.
- Handouts:
教學進度:
- Course Topics
- Course Introduction: The purposes and requirements
- Basic Communication Concepts and Theories
- Communication Management Issues in Bio-Industry: Practical Perspectives
- Communication Management Issues in Bio-Industry: Research Perspectives
- Case Analysis of Communication Management in Bio-Industry
- Research Learning in the Field
- Research Proposal of Communication Management in Bio-Industry
- Course Evaluation
- Written reports 書面報告 (30%)
- Class discussion 出席狀況 (20%)
- Oral reports 口頭報告 (20%)
- Final thematic research paper 專題作業 (30%)
本課程不開放報名
