課程介紹
The purpose of this course is to help students:
- Understand the principles and theories of the new product development (NPD) from idea creation to launch from the marketing perspective
- Understand how to determine innovative product concepts for the following product development.
- Understand how to manage innovative NPD projects
This course uses a combination of lectures, cases, and discussion to help students better understanding the theory and practice of new product development.
教科書:
Mohr, J., Sengupta, S. and Slater, S., 2010, Marketing of High-Technology Products and Innovations, 3rd edition, Prentice-Hall.
Merle Crawford and Anthony Di Benedetto (2015), New Products Management, 11th Edition, McGraw-Hill Irwin.
Banfield, R., Eriksson, M., Walkingshaw, N., 2017. Product leadership: How top product managers launch awesome products and build successful teams, " O'Reilly Media, Inc.".
Terwiesch, C. and Ulrich, K.T., 2009, Innovation Tournament, Harvard Business Press.
Ulrich, K.T. and Eppinger, S.D., 2007, Product Design and Development, 4rd edition, McGraw-Hill (U&E).
Thomke, S.H., 2007, Managing Product and Service Development: Text and Cases, McGraw-Hill.
Selected journals: Journal of Product Innovation Management, Technovation, Journal of Engineering and Technology Management, IEEE Transactions on Engineering Management, Research- Technology Management, R&D Management, Technology Forecasting and Social Change, Long Range Planning, Harvard Business Review, etc.
Merle Crawford and Anthony Di Benedetto (2015), New Products Management, 11th Edition, McGraw-Hill Irwin.
Banfield, R., Eriksson, M., Walkingshaw, N., 2017. Product leadership: How top product managers launch awesome products and build successful teams, " O'Reilly Media, Inc.".
Terwiesch, C. and Ulrich, K.T., 2009, Innovation Tournament, Harvard Business Press.
Ulrich, K.T. and Eppinger, S.D., 2007, Product Design and Development, 4rd edition, McGraw-Hill (U&E).
Thomke, S.H., 2007, Managing Product and Service Development: Text and Cases, McGraw-Hill.
Selected journals: Journal of Product Innovation Management, Technovation, Journal of Engineering and Technology Management, IEEE Transactions on Engineering Management, Research- Technology Management, R&D Management, Technology Forecasting and Social Change, Long Range Planning, Harvard Business Review, etc.
教學進度:
Please check the slide of the first week.
本課程不開放報名
